KLM Fashion Mall
Privacy Policy
Last updated: 8 October 2026
KLM Fashion Mall, operated by Sai Silks (Kalamandir) Limited (“we”, “us”), respects your privacy. This policy explains what personal data we collect through www.klmfashionmall.com, our WhatsApp and chat services, our social media pages and our stores, how we use it, and your rights under the Digital Personal Data Protection Act, 2023 and other applicable Indian law.
1Information we collect
- When you contact us on WhatsApp, our chatbot, phone or email: your name, mobile number, the messages you send, and details you share, such as your city or preferred store.
- When you shop at our stores: your name and mobile number given at billing, for invoices, exchanges, offers and updates.
- When you visit our website: IP address, device and browser type, pages visited and time spent, collected through cookies and similar tools.
- When you respond to our ads or forms: the details you submit, such as name, mobile number and city.
We do not collect card, bank or UPI details through our website or chat services.
2How we use your information
- To answer your questions about stores, timings, collections and offers.
- To send you offers, festive sale alerts, new arrivals and store event updates, only where you have agreed to receive them.
- To issue store invoices and handle exchanges and customer service.
- To improve our website, stores and services.
- To show you relevant ads on platforms such as Facebook, Instagram and Google, and measure how they perform.
- To prevent misuse and to meet legal, tax and accounting requirements.
3WhatsApp and chatbot services
- Messages you send us on WhatsApp are processed by Meta (WhatsApp) and our authorised WhatsApp service provider so that we and our chatbot can reply.
- Chatbot replies are automated and for general information only.
- We send promotional messages only if you have opted in. Reply “STOP” at any time to unsubscribe. You will still receive replies to questions you send us.
4Cookies and advertising
We use cookies and tools such as the Meta Pixel and Google Analytics to understand how visitors use our website and to measure and personalise our ads. We may share hashed (encrypted) mobile numbers or emails with advertising platforms to show relevant ads or measure results. You can disable cookies in your browser settings and manage ad preferences in your Facebook, Instagram and Google accounts.
5Sharing your information
We do not sell your personal data. We share it only with:
- Our WhatsApp, SMS and chatbot service providers, to send and receive messages.
- Technology providers that host our website and store our data.
- Advertising and analytics platforms, as described above.
- Our group companies and stores, to serve you better.
- Government or law enforcement authorities, when required by law.
These partners may use your data only to provide services to us.
6Data retention
We keep your data only as long as needed for the purposes above, or as required by law (for example, invoice records under GST rules). After that, we delete or anonymise it.
7Data security
We use reasonable security measures, including SSL encryption on our website and restricted access to customer data. No system is completely secure, but we work to protect your information.
8Your rights
You can:
- Ask what personal data we hold about you.
- Ask us to correct or update your data.
- Ask us to delete your data, unless we must keep it by law.
- Withdraw your consent to promotional messages at any time.
- Raise a complaint with our Grievance Officer, and if it is not resolved, with the Data Protection Board of India.
To make a request, email [email] with the subject “Privacy Request”.
9Children
Our services are not meant for children under 18. We do not knowingly collect data from children without the consent of a parent or guardian.
10Third-party links
Our website may link to Google Maps, Facebook, Instagram, YouTube and other third-party sites. Their privacy practices are governed by their own policies.
11Changes to this policy
We may update this policy from time to time. The latest version will always be on this page with its “Last updated” date.
12Contact and Grievance Officer
Sai Silks (Kalamandir) Limited
9438, Punjagutta Officers Colony, Ameerpet, Hyderabad, Telangana 500082
Customer care : support@klmfashionmall.com
Phone = 9100008822
We will acknowledge complaints within 48 hours and resolve them within 30 days.